Heggerty
Creative Direction
Visual Identity
Graphic Design
For the past two years, I have managed Heggerty’s brand identity, ensuring that all outputs align with the company's strategic goals.
Collaborating closely with the marketing, sales, and product teams, I have been responsible for refreshing, expanding, and maintaining design assets that reflect the growing brand and simplify their internal tools and processes.
Gilly Goons
Branding
Visual Identity
Web Design + Build
Gilly Goons are delightful and fuzzy monster puppets dedicated to creating engaging children’s songs and entertaining children’s music videos.
As part of this exciting project, I developed the visual identity, designed a robust and user-friendly e-commerce website, produced animated content, crafted catchy songs, and created various marketing assets to promote the brand.
Squarespace
Creative Direction
Web Design
From 2011 to 2022, while leading Studio Rubric, I had the privilege of partnering with Squarespace, who engaged us to create custom websites for a diverse range of clients—artists, podcasters, comedians, chefs, photographers, and more.
Through this collaboration, we developed websites for notable figures like Marc Maron, Sophia Bush, Andy Baraghani, Paul Scheer, and the Needle Drop. It was an incredible opportunity to help shape the online presence of these icons while delivering thoughtful, high-impact design.
Fortunately
Visual Identity
Web Design
As a fast-growing fintech startup, Fortunately tapped me in to create a contemporary brand identity with a trusting, welcoming aesthetic.
I created a fresh and modern brand identity, a user-friendly website, a comprehensive marketing design system, and polished internal sales materials to enhance the overall presence and communication strategy.
Vanilla
Digital Design
Web Design
Brand Collateral
For years, I have partnered with Vanilla’s marketing and sales teams to create a comprehensive suite of design materials to elevate their emerging fintech brand.
My contributions span their website, internal sales resources, product collateral, social media graphics, animations, and demo videos. The objective is to communicate clarity and maintain a polished, sophisticated tone throughout all materials.
Each piece is meticulously crafted to ensure consistency in branding while effectively engaging the target audience.