Heggerty
Creative Direction
Visual Identity
For the past two years I’ve been Heggerty’s Creative Director, ensuring that all creative outputs align with the company's strategic goals.
I work closely with the marketing, sales, and product teams to provide design and creative assets that solve their problems while maintaining brand consistency.
Gilly Goons
Founder
Creative Director
Design, Music, Puppets
I started Gilly Goons after discovering the art of puppet-making. Watching how puppets light up faces and bring joy was inspiring, and I felt compelled to share that joy with others.
I dove into designing the brand, creating an online store that’s easy to navigate, producing animated videos that capture the essence of the puppets, and writing catchy songs that resonate with both kids and adults.
I also developed engaging marketing materials to spread the word. Although the brand is currently on pause, there’s a possibility it might make a comeback in the near future.
Squarespace
Creative Direction
Web Design
From 2011 to 2022, while leading Studio Rubric, I had the privilege of partnering with Squarespace, who engaged us to create custom websites for a diverse range of clients—artists, podcasters, comedians, chefs, photographers, and more.
Through this collaboration, we developed websites for notable figures like Marc Maron, Sophia Bush, Andy Baraghani, and the Needle Drop.
It was an incredible opportunity to help shape the online presence of these icons while delivering thoughtful, high-impact design.
Studio Rubric
Co-founder, CEO
Creative Director
For over a decade, I led Studio Rubric, a New York City-based design company I founded in 2011. As Creative Director, I steered our small, talented team in crafting standout websites and visual identities for renowned clients like Squarespace and the New York Knicks.
Our work combined creative innovation with practical design solutions, delivering memorable brand experiences. It was an incredible journey building a creative hub that left a lasting impact on a diverse range of brands.
Vanilla
Graphic Design
Website Design
Illustration + Animation
For years, I have partnered with Vanilla’s marketing and sales teams to create a comprehensive suite of design materials to elevate their emerging fintech brand.
My contributions span their website, internal sales resources, product collateral, social media graphics, animations, and demo videos. The objective is to communicate clarity and maintain a polished, sophisticated tone throughout all materials.
Each piece is meticulously crafted to ensure consistency in branding while effectively engaging the target audience.
Fortunately
Visual Identity
Website Design
As a fast-growing fintech startup, Fortunately tapped me in to create a contemporary brand identity with a trusting, welcoming aesthetic.
I created a fresh and modern brand identity, a user-friendly website, a comprehensive marketing design system, and polished internal sales materials to enhance the overall presence and communication strategy.